( Projects ) Jerry Jacobs
Located in the heart of Greenwich Village, Jerry Jacobs provides personal attention and individually designed services for haircutting, coloring, and highlighting, including all men’s haircutting and styling needs. Jerry wanted to grow his clientele as well as promote a business opportunity involving non-PPD hair color, a promising, underserved market. In addition to advising on writing optimized Web copy, we outlined and implemented a digital strategy involving a brochure site for presence and regular content creation via a site blog. The blog runs in tandem with an automated e-mail newsletter to maximize his communications and limited time.
Discreet, assured branding is tempered with smart technical choices for display compatibility across multiple devices
Regular content creation via an integrated blog improves the site’s search-engine ranking
An RSS-driven, automated e-mail newsletter campaign, with matched branding, leverages existing content assets to improve communications with minimal additional outlay of time